Friday, November 12, 2010

Fyfe for fighting

Ellie Goulding is about to re-release her debut longplayer, "Lights", with seven additional tracks. The expanded elpee, re-titled "Bright Lights", will be promoted by a new single, a cover of Elton John's first hit, "Your Song". Here's the full tracklisting for the album.

"Bright Lights"

1. Guns And Horses
2. Starry Eyed
3. This Love (Will Be Your Downfall)
4. Under The Sheets
5. The Writer
6. Every Time You Go
7. Wish I Stayed
8. Your Biggest Mistake
9. I'll Hold My Breath
10. Salt Skin
11. Lights
12. Human
13. Little Dreams
14. Home
15. Animal
16. Believe Me
17. Your Song

And Ms. Goulding decided to lense a video for the new single. It looks very earthy crunchy. Fields, sunshine, flowing locks of golden hair. It's as if she might turn to the camera at any moment and share her favorite brand of shampoo with us, her close, personal friends.

Ellie is pulling a Fyfe, the new term which refers to covering a classic song and sticking it in a television commercial. All of this nonsense started earlier this year when they used Fyfe Dangerfield's rendition of Billy Joel's "She's Always A Woman". So, why not plunder a signature tune from another ivory tinkling singer/songwriter?

Here's the John Lewis advert with Ellie's warbling of "Your Song" placed loving over the top of it.

Heartwarming. N'est-ce pas, mes chattons? Not sure what this is going to do for her career. But she will certainly benefit from a the higher profile it will give her. Can't say it will translate into more success for her beyond that.

My cynical side knows it's an industry cash in. My practical side knows Ellie needs to do something like this in order to "build her brand". We shall wait and see what happens. This pop malarkey is a funny game.


  1. The John Lewis advert makes me feel a little bit queasy but then they usually do!

    Sad that Ellie has to get the attention by doing a cover that is nothing like her own brilliant original work. Bah! The British public do so love their cover versions, I blame those bloody awful Simon Cowell karaoke pantomime shows.

    Annoyed that I want to (re-)buy her album for these new songs. I feel cheated for being a fan.

  2. I fucking hate fucking record labels and (complicit) artists when they re-release an album. The aural equivalent of pulling down your pants and pissing all over your fans.

    If this is priced as an EP, then fine. If it's priced like an album, then Ellie can fuck off.

  3. @Jams - It is rather obnoxious. All these re-release deluxe business does chaff my backside.

  4. I <3<3<3<3<3 ELLIE GOULDING...

    Anyways, there is nothing wrong with utilizing one's assets.

    Bottom line is that I'm sure Ellie's LP flopped and she has yet to come close to recouping. The only money she has probably scene from her efforts was whatever (recoupable) advance was throw to her. It's in EVERYBODY'S best interest that Miss Goulding account falls back into the black so she could start seeing some revenue and royalty checks. I'm merely speculating on her deal with Interscope. I can tell you one thing for sure, there was absolutely no US push or blitz. America is the #1 market place in the world and one kind of needs that presence to fully reach their "potential." I know I have said this in plenty of other replies, but we're primed and ready for an Ellie Goulding. With that being side, some EXCEPTIONAL remixes were commissioned and I don't see any problems with rolling Billboard Dance Chart success into the Top 40.

    Of course, the all knowing Vinny Vero already knows this ;0) Although preaching to the choir is fun sometimes