Wednesday, August 4, 2010

Kylie is in with the out crowd

By now, most of Kylie's rabid followers know "Get Outta My Way" is scheduled as the second single from her eleventh longplayer, "Aphrodite". As the follow up to "All The Lovers", expectations are high.

The single sleeve for "Get Outta My Way" is suitably stylish. See the image above for serious glamor. The chirpy track is being reswizzled by a host of names including 7th Heaven and Bimbo Jones, both of which have been previewed on various places around the interwebs.

"Get Outta My Way" will be available from all fine "shops" on September 27. Although, that date could slip back or ahead depending on the effect of the promotional campaign.

Speaking of which, the campaign behind "All The Lovers" was impeccably timed. Remixes were leaked at appropriate times. Her appearances were perfectly executed around promotional dates. Nicely done. Kudos and kisses to the label and Kylie's management. Let's hope they can maintain the level of enthusiasm over the course of the next three singles.

My only complaint is that some of the best mixes of "All The Lovers" haven't been made commercially available. However, I have a smashing idea.

After the fourth single has run its course, Kylie should release a remix album of "Aphrodite" which includes the Fear Of Tigers and Peter Rauhofer mixes of "All The Lovers". To promote the remix album, a fifth single should be plucked from "Aphrodite". Have it reswizzled for single release. Put one or two of the mixes of it on the remix elpee, but keep the single mix exclusive to the CD single and download configurations.

I am a marketing maven, ladies and gents. Parlophone and can thank me for that idea later. I except cash, checks, Paypal, Visa, Mastercard and American Express.


  1. …And the remix album gets released just in time for Christmas… as the final single plays "cleanup" in the charts for that all important Xmas number one slot, ala "Don't You Want Me" all those years ago! Brilliant, Holmes! You've done it again!!!!

    Uh, people still give music as a Christmas gift, don't they?

  2. i love a bit of marketing oomph. Record companies are notoriously bad at it. Get Outta My Way is being released a bit slower than I'd like - i wanted that four single onslaught such as Light Years had (Spinning - Jun, Night - Aug, Kids - Oct, Stay - Dec; then if they had been smart Light years would have been totally reswizzled and released in march of the following year, but oh well) but i'm still eager for the video etc.

  3. The real question is...what sort of campaign can we do to get this song played on regular American radio? I mean, surely it's better than some of the tripe that's out there right now, but it isn't so out of left field that it couldn't work. Thoughts?

  4. who listens to radio anymore
    fear of tigers is my fave mix of all the lovers and really i know so many people thing GOMW is a better single then All The Lovers But I dont I love it just not as much as all the lovers
    my choice for next single
    Put Your Hands Up (If You Feel Love)

  5. @Philip - Well, you and I are on the same page. I think "Put Your Hands Up (If You Feel Love)" is a bette choice for second single.

    Believe it or not, radio is still the source where most people (ie. not fans) hear new singles. Personally, I don't listen to the radio anymore. What's the appeal? But that is a deeper discussion for another time.