By now, most of Kylie's rabid followers know "Get Outta My Way" is scheduled as the second single from her eleventh longplayer, "Aphrodite". As the follow up to "All The Lovers", expectations are high.
The single sleeve for "Get Outta My Way" is suitably stylish. See the image above for serious glamor. The chirpy track is being reswizzled by a host of names including 7th Heaven and Bimbo Jones, both of which have been previewed on various places around the interwebs.
"Get Outta My Way" will be available from all fine "shops" on September 27. Although, that date could slip back or ahead depending on the effect of the promotional campaign.
Speaking of which, the campaign behind "All The Lovers" was impeccably timed. Remixes were leaked at appropriate times. Her appearances were perfectly executed around promotional dates. Nicely done. Kudos and kisses to the label and Kylie's management. Let's hope they can maintain the level of enthusiasm over the course of the next three singles.
My only complaint is that some of the best mixes of "All The Lovers" haven't been made commercially available. However, I have a smashing idea.
I am a marketing maven, ladies and gents. Parlophone and can thank me for that idea later. I except cash, checks, Paypal, Visa, Mastercard and American Express.