Thursday, February 16, 2012

love is a losing game

Pouty mouthed Will Young is about to unleash "Losing Myself" as the third single from his current longplayer, "Echoes". It's another gleaming, pop track which has been produced under the watchful eyes of Richard X.

The melancholy melody line and Will's mournful vocal delivery are beautifully wrapped in a lush package of shiny synths, rubbery basslines and snappy percussion. The song seems to hint ever so slightly at "Smalltown Boy" by Bronksi Beat which is not unfamiliar territory for Mr. Young. He covered similar ground as guest vocalist on "History", a track on Groove Armada's previous longplayer, "Black Light".

Let's take a peek at the video Will recently lensed for his new single.

He certainly is looking fit and suitably stylish. He's thrown in a few sexy dance moves for good measure. Never a bad thing.

I'm convinced Will Young has taken a more adult turn with his latest elpee in an effort to grow as an artist not unlike George Michael did when he made the transition from 80s pop tartlet to serious songwriter and performer by the time "Faith" was released in 1988. Time will tell if this trajectory works for Will beyond his current album. We wonder. We watch. We wait.

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