Showing posts with label Elton John. Show all posts
Showing posts with label Elton John. Show all posts

Friday, November 12, 2010

Fyfe for fighting


Ellie Goulding is about to re-release her debut longplayer, "Lights", with seven additional tracks. The expanded elpee, re-titled "Bright Lights", will be promoted by a new single, a cover of Elton John's first hit, "Your Song". Here's the full tracklisting for the album.

"Bright Lights"

1. Guns And Horses
2. Starry Eyed
3. This Love (Will Be Your Downfall)
4. Under The Sheets
5. The Writer
6. Every Time You Go
7. Wish I Stayed
8. Your Biggest Mistake
9. I'll Hold My Breath
10. Salt Skin
11. Lights
12. Human
13. Little Dreams
14. Home
15. Animal
16. Believe Me
17. Your Song

And Ms. Goulding decided to lense a video for the new single. It looks very earthy crunchy. Fields, sunshine, flowing locks of golden hair. It's as if she might turn to the camera at any moment and share her favorite brand of shampoo with us, her close, personal friends.



Ellie is pulling a Fyfe, the new term which refers to covering a classic song and sticking it in a television commercial. All of this nonsense started earlier this year when they used Fyfe Dangerfield's rendition of Billy Joel's "She's Always A Woman". So, why not plunder a signature tune from another ivory tinkling singer/songwriter?

Here's the John Lewis advert with Ellie's warbling of "Your Song" placed loving over the top of it.



Heartwarming. N'est-ce pas, mes chattons? Not sure what this is going to do for her career. But she will certainly benefit from a the higher profile it will give her. Can't say it will translate into more success for her beyond that.

My cynical side knows it's an industry cash in. My practical side knows Ellie needs to do something like this in order to "build her brand". We shall wait and see what happens. This pop malarkey is a funny game.