Tuesday, March 12, 2013

A plus

Nearly ten years after her last album, and a staggering 27 years since she released an elpee of original material, Agnetha Fältskog breaks her long silence with "A", her fifth English language.

She still looks gorgeous! A bit too much photoshop on the sleeve. Still, her beauty radiates and her voice melts my heart. The album was produced by Jörgen Elofsson who has worked with Britney Spears, Celine Dion and Westlife. It also feature a duet with UK "X Factor" man of the moment and Take That tunesmith Gary Barlow.

The first single to be plucked from the album is "When You Really Loved Someone", a sumptuous ballad with sweeping strings and soaring chorus.

A video has been lensed for it which features Agnetha singing on the stage at Ulriksdals Palace in Stockholm. Her performance is intercut with flashbacks of an actress, playing a young Agnetha, and her love interest. Scenes of unabashed teenage love and its ensuing drama set the scene for Agnetha's memories.

"When You Really Loved Someone" is available from all fine digital retailers worldwide with the exception of Germany which decided to release "The One Who Loves You Now".

A little advice to interviews during Agnetha's promotion activities. Please don't ask her about an ABBA reunion. The answer hasn't changed.

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